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Begun in the early 1970s as the childrens book line known as My Adventure Books, Identity Direct has expanded greatly. By taking advantage of new manufacturing technology, the company has been able to expand its personalized product line for children to include rulers, pencils, pencil cases, iron-on labels, growth charts, lunch boxes, clocks, placemats, lunch boxes and more. The Australia-based website, IdentityDirect.com, even offers a list of popular, and personalized, gifts for children.
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Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, video games, electronics, apparel, furniture, food, toys, etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China and Japan. It also provides global shipping to certain countries for some of its products.The company began as an online bookstore named "Cadabra.com", a name quickly abandoned for sounding like "cadaver"; while the largest brick-and-mortar bookstores and mail-order catalogs for books might offer 200,000 titles, an on-line bookstore could offer more. Bezos renamed the company "Amazon" after the world's biggest river. more information
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